As we prepare to enter the new year, it’s time to start thinking about the future of SEO in Exeter. Technology has been advancing at a rapid pace, and the way we search for information on the internet has changed significantly over the years. As a result, search engine optimization has become increasingly complex, and businesses are now faced with the challenge of keeping up with the latest trends and staying ahead of the competition.
So, what can we expect for the future of SEO in Exeter? Here are a few trends and predictions for 2021.
1. Voice search optimization will become more important than ever before
The rise of smart speakers and virtual assistants such as Siri and Alexa has led to a significant increase in voice search. In fact, according to Google, 50% of searches will be conducted by voice by 2020, and that number is only going to continue to grow. As a result, businesses will need to start focusing on voice search optimization in 2021, if they haven’t already.
2. Local SEO will continue to grow in importance
With the increasing number of smartphone users, more people are using their mobile devices to search for local businesses. In fact, according to Google, “near me” searches have increased by 500% in seo exeter the past two years. As a result, local SEO will continue to be essential for businesses that want to attract customers in Exeter. This means optimizing your website for local searches, such as including your business address and phone number on your website, implementing local keyword strategy, and ensuring your website is mobile-friendly.
3. Content will remain king
Despite all the changes that have taken place in the world of SEO, one thing has remained constant – the importance of quality content. Google’s algorithm prioritizes content that provides value to searchers, and businesses that focus on producing high-quality, informative content are likely to see better results than those that don’t. In 2021, businesses will need to make sure their content is informative, engaging and helpful to their audience.
4. Video content will become more popular
Video content has been growing in popularity for many years now, and it’s only set to increase in the coming years. According to a study by Cisco, video will account for 82% of all internet traffic by 2022. Businesses that start incorporating video into their SEO strategy in 2021 are likely to see better results than those that don’t.
5. Mobile optimization will be critical
With more than half of all internet traffic now coming from mobile devices, mobile optimization is critical for businesses that want to succeed online. This means ensuring your website is mobile-friendly, has fast load times, and is easy to navigate on a small screen.
6. Artificial Intelligence (AI) will continue to impact SEO
Artificial Intelligence has already had a significant impact on SEO, and this trend is set to continue in 2021. Google’s RankBrain algorithm uses AI to help it understand the intent behind user queries, which means businesses will need to focus on optimizing their content for user intent in order to see better search rankings.
In conclusion, SEO is set to become even more complex in 2021, with businesses needing to stay ahead of the latest trends in order to stay competitive. Voice search optimization, local SEO, quality content, video content, mobile optimization, and AI are just some of the trends and predictions for the future of SEO in Exeter. By staying up-to-date with the latest industry changes and adapting their SEO strategies accordingly, businesses can improve their online presence and attract more customers in the coming year.